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From April 2025: EU companies must purchase MiCAR license for crypto advertising on Google
New rules for crypto advertising on Google from April 2025 From April 2025, new guidelines for the advertising of cryptocurrencies on Google will come into force in the European Union. The crucial innovation is that in the future only companies that have a MiCAR license (Markets in Crypto-Assets Regulation) will be allowed to advertise their products in the EU. This regulation has far-reaching implications for crypto exchanges and providers that want to advertise their services via Google. The MiCAR regulation is intended to regulate the crypto market and create a safe environment for investors. Inventory created or advertised before this date may still be visible once the new guidelines are implemented in...
From April 2025: EU companies must purchase MiCAR license for crypto advertising on Google
New rules for crypto advertising on Google from April 2025
From April 2025, new guidelines for advertising cryptocurrencies on Google will come into force in the European Union. The crucial innovation is that in the future only companies that have a MiCAR license (Markets in Crypto-Assets Regulation) will be allowed to advertise their products in the EU.
This regulation has far-reaching implications for crypto exchanges and providers that want to advertise their services via Google. The MiCAR regulation is intended to regulate the crypto market and create a safe environment for investors. Inventory created or advertised before this date may still be viewable once the new guidelines take effect.
The introduction of these regulations is seen as a step towards transparency and security in the cryptocurrency space, as it aims to ensure that only regulated and trustworthy providers are allowed to advertise. In the long term, this could lead to increased consumer trust in the crypto industry.
Companies focused on promoting cryptocurrencies should therefore seek a MiCAR license in a timely manner to ensure that they can continue to promote their products even after the new rules come into force.