Deutsche Post: Growth in the parcel business despite impending risks!
Get a concise DAX forecast for Deutsche Post AG: market analysis, key performance indicators, risks and opportunities for 3-5 years.

Deutsche Post: Growth in the parcel business despite impending risks!
Deutsche Post AG faces a mixed future with solid growth potential in the parcel sector, but also significant challenges. Group sales in 2023 of 81.8 billion euros are expected to rise to 85-90 billion euros by 2028, driven by e-commerce (package sales forecast 2024: 20.56 billion euros, +7%). In the short term, sales of 21-22 billion euros and EBIT of 1.5-1.6 billion euros are expected for Q4 2025, with a 2025 annual Ebit target of at least 6.0 billion euros. Market risks such as trade conflicts (potential export decline of 50% with 25% US tariffs) and rising raw material prices (Brent oil up to 90 USD/barrel possible) threaten margins, especially in the freight business (-5.3% sales in 2025). Regulatory hurdles, such as the obligation to provide nationwide postal services in Germany (160 unoccupied locations in 2023), and stricter environmental regulations increase costs. Nevertheless, expansion in Asia Pacific and Africa as well as technological innovations (AI, automation) offer growth opportunities. Analysts see an average price target of 43.35 euros by 2026, signaling stability, but geopolitical and economic uncertainties remain key risk factors.
Market development
Imagine standing at a global logistics hub, where packages and letters pulse like blood through the veins of the global economy. This is exactly where Deutsche Post AG, better known as DHL Group, is positioning itself as one of the leading players. But how is the industry in which this company operates developing and what trends are shaping the global and regional markets? A look at the current data and forecasts shows that Deutsche Post AG is navigating in an area of tension between growth, competition and structural changes.
A clear picture emerges in the mail sector: the market is shrinking. According to the Federal Network Agency's annual market survey, around 12.20 billion letters were transported in 2021, a decrease of 1.38% compared to the 12.37 billion in 2020. Sales in the letter market also fell by 2.71% to 7.86 billion euros. With a market share of over 85%, Deutsche Post AG dominates this sector almost without restriction, while competitors only hold around 15%. This high market concentration indicates monopolistic structures, which is why the Federal Network Agency continues to closely monitor developments, as can be read in its report dated January 31, 2023 ( Federal Network Agency ).
The parcel market, which is characterized by a dynamic upswing, presents itself completely differently. In 2021, 4.51 billion packages were transported, an impressive increase of 22% compared to the 3.70 billion in the previous year. Sales climbed by 20% to 18.73 billion euros. For 2022, the Federal Network Agency forecasts a slight decline in shipment volumes of 1%, but with stable sales that could rise to 19.09 billion euros. In contrast to the mail sector, the competition here is much more pronounced. Although Deutsche Post DHL maintains a comfortable lead, players such as Amazon as a postal service provider are noticeably revitalizing the market. The Federal Network Agency plans to regularly review these competition structures to ensure fair conditions.
At a global level, Deutsche Post AG benefits from its presence in over 220 countries and a workforce of around 594,000 employees. Group sales amounted to around 81.8 billion euros in 2023, which underlines the company's immense importance in global logistics. A key driver of growth is the ongoing boom in e-commerce, which is driving demand for parcel services in almost all regions of the world. At the same time, companies like Deutsche Post face challenges from geopolitical tensions, supply chain problems and rising energy costs that could weigh on margins.
From a regional perspective, Europe remains a core market, but the differences between the countries are large. In Germany, Deutsche Post AG's position is almost unchallenged, especially in the mail segment. In other European markets, however, pressure from local competitors and alternative delivery services is growing. Asia and North America, on the other hand, offer enormous growth opportunities as the e-commerce market there continues to record double-digit growth rates. Deutsche Post positioned itself early in these markets through strategic acquisitions and partnerships, such as the takeover of DHL over two decades ago, which gives it an advantage. However, the question remains as to how sustainable this growth is given regulations and local characteristics.
Another aspect that influences the development of Deutsche Post AG is the gradual privatization that has been pushed forward since the IPO in 2000. The federal government has transferred all of its shares to KfW over the years with the aim of complete capital privatization, as can be found on the website of the Federal Ministry of Finance ( Federal Ministry of Finance ). This development has increased the company's flexibility, but also entails the obligation to ensure comprehensive postal supply in accordance with the Postal Act - a balancing act between economic goals and social responsibility.
Industry trends suggest that Deutsche Post AG will continue to benefit from digitalization and e-commerce while struggling with declining mail volumes. At the same time, competition in the parcel segment is becoming tougher, which requires innovations and increases in efficiency. How these dynamics impact the company's long-term strategy remains an exciting area for further analysis.
Market position and competition
If we navigate through the complex web of the logistics market, where every decision determines success or setback, it becomes clear that Deutsche Post AG plays a central role. Your positioning in the competitive environment, market shares and strategic advantages over competitors paint a picture of strength, but also of challenges that need to be overcome. Let’s dive straight into the numbers and dynamics that shape this industry giant.
Deutsche Post DHL maintains almost unchallenged dominance in the letter market. According to the Federal Network Agency's current data for 2023, the company has a market share of 87%, while the remaining 13% goes to other providers who primarily serve business customers. Shipment volumes fell to 10.92 billion last year, a significant decrease compared to 11.93 billion in 2022. Sales also fell to 7.31 billion euros, compared to 7.87 billion euros in the previous year. A further decline in volumes and revenues is expected for 2024, which underlines the high market concentration and monopolistic structures in this segment, as the Federal Network Agency emphasizes in its report of April 2, 2025 ( Federal Network Agency ).
A different picture emerges in the parcel market, although Deutsche Post DHL also occupies a leading position here. Shipment volumes rose slightly to 4.36 billion parcels in 2023 (2022: 4.25 billion), and sales climbed to 19.19 billion euros, compared to 18.41 billion euros in the previous year. Sales growth to 20.56 billion euros is forecast for 2024, which corresponds to an increase of around 7%. While competition in the business customer segment is characterized by several relevant players, the private customer segment remains heavily concentrated on Deutsche Post DHL. This heterogeneity in the competitive environment makes the parcel market more dynamic, but also more demanding.
If you look at the main competitors, it is noticeable in the mail market that smaller providers such as PIN Group or regional service providers are hardly in a position to threaten the dominance of Deutsche Post DHL. Their focus on business customers limits their influence on the overall market. In the parcel sector, however, there are stronger opponents. Amazon Logistics is gaining traction, especially in the retail segment, thanks to fast delivery times and an aggressive expansion strategy. There are also established players such as UPS and FedEx, which compete stubbornly in the international business customer market. DPD and Hermes are also setting trends with competitive prices and innovative delivery solutions, which are increasing the pressure on Deutsche Post DHL.
A closer look at the market shares in the mail sector, based on sales data from 2008 to 2024, illustrates the continued dominance of Deutsche Post DHL. The statistics show that little has changed in the distribution of market shares over the years, which underlines the structural strength of the company, as can be read on the Statista platform ( Statista ). This stability is a clear competitive advantage, but one that also attracts regulatory attention.
As far as Deutsche Post DHL's competitive advantages are concerned, these lie primarily in its comprehensive infrastructure and brand presence. With a dense network of post offices, parcel shops and logistics centers in Germany and worldwide, the company can offer a level of reliability and reach that hardly any competitor can match. Added to this is our many years of experience in the industry, which is reflected in optimized processes and cost efficiency. Another plus point is the strong position in the international market thanks to the DHL brand, which operates in over 220 countries and thus serves global supply chains, while many competitors operate on a regional basis.
Nevertheless, competition remains a constant test. Innovations such as automated delivery technologies or sustainable logistics solutions driven by competitors such as Amazon are forcing Deutsche Post DHL to continually invest. The ability to respond quickly to such trends while keeping costs under control will be crucial to securing market position. What strategic moves the company is planning next remains a topic that requires further monitoring.
Performance metrics
Let's delve into DHL Group's financial DNA, where numbers speak louder than words about the health and future prospects of this logistics giant. A close look at sales, profits, EBITDA, margins and balance sheet metrics reveals both strengths and potential risks that the company must navigate in a volatile global environment. Without further ado, let's dive into the latest data and forecasts.
In the second quarter of 2025, DHL Group reported earnings before interest and taxes (EBIT) of 1.4 billion euros, an increase of almost 6% compared to the previous year. The Post and Parcel Germany division performed particularly well with an EBIT of 447 million euros in the first half of the year, which corresponds to an increase of around 38%. Sales in this segment rose by 1.8% to 8.6 billion euros, driven by price adjustments such as the 10.5% increase in letter postage at the beginning of the year and structural cost improvements. Nevertheless, group-wide sales fell by 4% to 19.8 billion euros, influenced by exchange rate effects and faltering global trade, as current reports make clear ( daily news ).
A closer look at the business areas shows mixed results. While the letter and parcel business in Germany remains robust, the freight business is suffering from the negative effects of US customs policy. Here, the DHL Group recorded a decline in sales of 5.3% and an operating profit decline of 29.7%. Online retail outside of Germany also showed weaknesses with a decline in sales and an EBIT decline of 16%. Despite these challenges, the company is sticking to its annual forecast of achieving an EBIT of at least 6.0 billion euros, although uncertainties remain due to possible escalations in customs and trade policy.
The margin development reflects the different dynamics of the business areas. In the Post and Parcel Germany division, the EBIT margin improved to approximately 5.2% in the first half of 2025, compared to 3.8% in the previous year, due to price increases and cost reductions. Group-wide, the EBIT margin was around 7.1% in the second quarter, a slight increase compared to the previous year, despite the decline in sales. This development shows that DHL Group is able to increase operational efficiency, even under difficult market conditions. However, the margin in the freight business remains under pressure, which underlines the dependence on external factors such as geopolitical tensions.
A look at the cost structure reveals further insights. Personnel costs fell in the first half of 2025 as the average number of employees in Germany fell to 152,000 compared to 155,000 the previous year. At the end of June 2025, the DHL Group employed around 573,000 people worldwide, a decrease of 3.1%. The announced cuts of around 8,000 jobs in Germany by the end of 2025 due to natural fluctuation indicate continued cost discipline, which could further support margins. These measures are part of a broader strategy to respond to declining mail volumes and margin pressure in international business.
In terms of balance sheet metrics, the DHL Group appears to be in a solid position, even if exact figures such as equity ratio or debt ratio are not shown in detail in the current reports. The ability to achieve stable EBIT despite declining sales indicates a robust financial basis. Investments in efficiency improvements and digitalization made in recent years appear to be bearing fruit, especially in the core German market. At the same time, dependence on global trade flows remains a risk factor that could weigh on the balance sheet in the future if global trade continues to stall.
A comparison with the competition highlights the mixed situation. While UPS reported a 3% decline in revenue to $21.2 billion, FedEx reported an increase in revenue but fell short of market expectations. This shows that the entire industry is struggling with similar challenges such as trade conflicts and pressure on margins. It will be crucial for the DHL Group to further expand its cost advantages and regional strength in order to survive in this competitive environment. What further measures management is planning to ensure financial stability remains a key point for the coming quarters.
Share price development
Let's take a journey through time through the stock market landscape to take a closer look at the share price development of Deutsche Post AG. Using historical data, volatility analysis and a comparison with relevant indices, a clear picture can be drawn of how this logistics giant has fared in the financial markets. Without delay, we get straight into the numbers and trends that are important for investors.
Since its IPO in November 2000, Deutsche Post AG shares, which are traded under the ticker DE0005552004, have experienced remarkable development. If you look at the long-term price trend, you can see steady growth, interrupted by phases of correction. Historical data from platforms such as Onvista provide detailed insights into price developments over different time periods and trading venues such as Xetra or Tradegate. For investors who want to look deeper into the past, a free CSV download is available that allows analysis of individual time periods ( Onvista ).
A significant rise in the stock was seen in the years following the acquisition of DHL as the company expanded its global presence. Between 2010 and 2021, the price benefited from the e-commerce wave, peaking in November 2021 when the stock reached record levels. According to boerse.de data covering the period from 1999 to 2025, a similar trend is reflected in Megatrend stocks, which rose from a starting value of 10,000 on December 31, 1999 to a peak of 4,235,959.53 on November 30, 2021. As of December 29, 2023, the value was 3,727,156.17, indicating a correction phase after the peak. This data makes it clear that Deutsche Post AG has benefited in the long term in an environment of megatrends such as digitalization and logistics.
The volatility of the share is moderate compared to other DAX companies, which is due to the stable market position and the broad diversification of the business model. During periods of global uncertainty, such as during the 2008 financial crisis or the 2020 pandemic, the stock experienced short-term declines but usually recovered faster than the market. An analysis of 30-day volatility over the last few years shows fluctuations between 15% and 25%, depending on macroeconomic factors such as interest rate developments or trade conflicts. This stability makes the stock attractive for risk-averse investors, but also carries the risk of coming under pressure in the event of sudden market upheavals.
Compared to the DAX index, Deutsche Post AG has shown solid performance over longer periods. While the DAX has averaged annual returns of around 6-8% over the past two decades, Deutsche Post's shares have often been higher, especially in the boom years of e-commerce. However, a direct comparison with the Nasdaq 100, which is heavily dominated by technology companies, shows that Deutsche Post AG cannot keep up with the extreme growth rates of the tech industry. According to boerse.de data, the Nasdaq 100 rose from a starting value of 10,000 on December 31, 1999 to 58,364.27 on November 30, 2021, before falling back to 40,680.20 on December 29, 2023. This underlines that Deutsche Post AG operates in a less volatile but also less dynamic sector.
A look at the recent price development shows that the share has been in a consolidation phase since 2023, influenced by geopolitical uncertainties and pressure on margins in the freight business. Nevertheless, the long-term upward trend remains intact, supported by the strong position in the German market and the continued demand for logistics services. For 2025, it is expected that the stock could benefit from a recovery in global trade, provided no further trade conflicts escalate. Analyst forecasts see a price target of between 45 and 50 euros, based on stable EBIT growth and cost efficiency programs.
The question of how external factors such as interest rate policy or raw material prices affect price development remains open. It will also be crucial whether Deutsche Post AG continues to expand its innovative strength in areas such as sustainable logistics or automation in order to strengthen investor confidence. These aspects deserve a closer look to better assess future performance.
Current factors
Let's look through the prism of macroeconomic forces and internal strategies that significantly influence Deutsche Post AG's course. Factors such as interest rate developments, raw material prices, demand dynamics and management decisions form a complex structure that shapes the future of the company. Without further ado, we analyze the current data and its impact on this logistics giant.
Let's start with interest rate developments, which are of central importance for capital-intensive industries such as logistics. The building interest rates for ten-year loans are currently 3.6% (as of November 5th, 2025), and over 80% of experts expect stable conditions in the short term, supported by a robust internal market situation in the EU and an inflation rate close to the ECB's 2% target. In the medium term, however, 60% of experts predict an increase to around 4%, due to geopolitical tensions, new tariffs and high national debt, as a survey by Interhyp shows ( Interhyp ). For Deutsche Post AG, this means potentially higher financing costs for investments in infrastructure or fleet renewal, which could weigh on margins if interest rates actually rise in 2026.
Another critical factor are raw material prices, especially for fuels, which represent a significant cost block in logistics. In recent years, oil prices have fluctuated widely, influenced by geopolitical uncertainties and OPEC+ production decisions. Currently, Brent oil prices are in the range of $70-80 per barrel, but an escalation of conflict in the Middle East or new trade restrictions could quickly push prices above $90. For Deutsche Post AG, which operates a huge fleet of vehicles and aircraft, such an increase would noticeably increase operating costs. Switching to electric vehicles and alternative fuels could provide long-term relief, but requires large upfront investments.
On the demand side, the picture is mixed. Demand in the parcel sector remains robust, driven by the ongoing e-commerce boom. Sales in the parcel market are expected to grow to 20.56 billion euros in 2024, an increase of around 7%. In the mail segment, however, the downward trend continues, with mail volumes falling to 10.92 billion in 2023 and further declines expected in 2024. This divergence is forcing Deutsche Post AG to focus its resources more on the growth segment of parcels, while it has to focus on cost efficiency in the mail segment. However, global uncertainties such as stalled world trade could dampen demand for international freight services, which will particularly weigh on EBIT in the freight business, which already fell by 29.7% in 2025.
The role of management is crucial in this area of tension. Under the leadership of Tobias Meyer, CEO since 2023, the DHL Group has pursued a clear strategy to reduce costs and increase efficiency. The reduction of around 8,000 jobs in Germany by the end of 2025 due to natural fluctuation as well as the reduction of the global workforce to 573,000 employees (minus 3.1% compared to the previous year) show the focus on lean structures. At the same time, investments in digitalization and sustainable logistics are being pushed forward in order to remain competitive in the long term. The confirmation of the annual forecast for an EBIT of at least 6.0 billion euros in 2025 underlines the management's confidence in its own strategy, despite external risks such as trade conflicts.
A critical issue remains management's ability to respond to sudden changes in commodity prices or interest rates. Price adjustments, such as increasing letter postage by 10.5% at the beginning of 2025, have already contributed to stabilizing margins in the German market. But in an environment of rising operating costs and potentially declining demand in international business, it will be important to implement flexible fuel cost hedging strategies and wise capital allocation. The balance between short-term cost control and long-term investments in innovations such as automated delivery technologies will be a key test for management.
How these external and internal factors will impact Deutsche Post AG's operational and strategic direction in the coming quarters remains an area of intensive observation. In particular, the question of whether management is able to further monetize demand in the parcel sector while at the same time cushioning the risks of rising interest rates and raw material prices will be of great importance for investors.
geopolitics
Let's imagine looking at a world map where trade routes pulse like lifelines, but dark clouds of geopolitical tensions threaten to sever these connections. For Deutsche Post AG, whose business is based on global supply chains, trade conflicts, sanctions and political stability are not abstract concepts, but concrete risks that directly influence sales and margins. Without delay, let us examine the current challenges and their potential impact on this logistics giant.
Trade conflicts, particularly between the US and the EU, represent one of the biggest threats to the international logistics industry. The US threat to increase tariffs on EU products such as motor vehicles and parts to up to 25% has repeatedly caused uncertainty in recent years. Although the deadline for such tariff increases passed in mid-November 2019, the risk of escalation remains, such as in the dispute over the French digital tax in December 2019. Studies show that a flat tariff of 25% on EU goods could reduce exports to the US by 50% in the long term, with a decline in real GDP in the EU by 0.25% and in Germany by around 0.33%, according to an analysis by DIW clarified ( DIW ). For Deutsche Post AG, this would mean a noticeable decline in freight volumes, especially in the transatlantic business, which already recorded a 5.3% decline in sales and a 29.7% decline in operating profits in 2025.
The impact of such conflicts goes beyond direct exports and also affects supply chains in which Deutsche Post AG plays a key role. Not only direct exporters, but also suppliers of raw materials, components and services suffer from tariffs and trade barriers. Simulations using global supply chain models show that sectors such as transportation equipment and electronics would be particularly affected. For Deutsche Post AG, this means a double burden: lower freight volumes due to reduced exports and higher costs due to disrupted supply chains. A possible EU strategy to deepen trade relations with partners such as Canada, Mexico or Japan could help reduce dependence on the USA in the long term, but in the short term the pressure on companies such as Deutsche Post AG remains high.
Sanctions are another risk factor affecting global logistics. Whether it is restrictions against Russia due to the Ukraine conflict or measures against China in the context of technology and trade disputes - sanctions limit access to important markets and increase operational costs. For Deutsche Post AG, which operates in over 220 countries, such policy measures often mean rerouting freight routes, additional compliance costs and delivery delays. The freight business, which is heavily dependent on international trade flows, is particularly suffering from these restrictions, as the recent declines in EBIT show.
Political stability, or rather lack thereof, compounds these challenges. In regions with high political instability, such as the Middle East or parts of Africa, supply chains are particularly vulnerable to disruptions caused by conflict or sudden political upheaval. Even in Europe itself, populist movements or Brexit-like scenarios could endanger trade freedom within the EU. For Deutsche Post AG, this means an increased risk of operational disruptions and rising costs, particularly if alternative routes or security measures become necessary. The uncertainty caused by such instabilities also inhibits investment, as studies on the transatlantic trade conflict show, which could affect the company's growth plans in the long term.
The economic uncertainty caused by trade conflicts and political tensions has already had an impact on Deutsche Post AG, particularly in international business. A protracted conflict could delay recovery from global crises and dampen GDP growth in Germany, indirectly affecting demand for logistics services. The company's ability to respond to such external shocks with flexible strategies - be it through diversifying markets or optimizing supply chains - will be crucial to mitigating the impact. What specific actions management will take to manage these geopolitical risks remains a key point for further monitoring.
Order situation and supply chains
Let's visualize logistics as a gigantic chessboard on which every movement of orders, deliveries and capacities must be strategically planned. For Deutsche Post AG, the order backlog, possible delivery bottlenecks and production capacities are crucial figures in this game that determine operational efficiency and growth potential. Without further delay, we will take a precise look at the current data and its significance for this DAX company.
Deutsche Post AG's order backlog, particularly in the parcel sector, remains a key indicator for future sales development. In 2023, 4.36 billion parcels were transported, a slight increase compared to the 4.25 billion in the previous year, and further sales growth to 20.56 billion euros (plus 7%) is expected for 2024. These numbers indicate robust demand, driven by the ongoing e-commerce boom. In the mail segment, however, the order backlog continues to shrink, with shipment volumes falling to 10.92 billion in 2023 and further declines expected in 2024. This divergence shows that the company needs to focus its resources more on the parcel business to secure growth. A look at the Bundesbank's general industrial indicators, which view the order backlog as a leading economic indicator, underlines the importance of such data for economic planning ( Bundesbank ).
Supply shortages are a growing challenge, especially in a global environment characterized by geopolitical tensions and trade disputes. For Deutsche Post AG, interruptions in supply chains – be it through sanctions, tariffs or political instability – are a direct risk factor. In the freight business, which already recorded a 5.3% decline in sales and a 29.7% decline in operating profits in 2025, shortages of critical components or fuel could further increase operating costs. The availability of means of transport, such as containers or aircraft capacity, is also often limited in times of global uncertainty, leading to delays and higher prices. The ability to quickly develop alternative routes or suppliers will be critical for the company to minimize the impact of such disruptions.
Deutsche Post AG's production capacity, understood as the ability to process and deliver shipments, is another critical factor. With a dense network of logistics centers, parcel shops and a fleet that operates worldwide, the company has a strong base. However, it faces the challenge of adapting these capacities to increasing demand in the parcel sector, especially during peak periods such as the Christmas season. Investments in automation and digitalization made in recent years have increased efficiency, but the shift to sustainable technologies such as electric vehicles requires additional resources. Compared to other industries, such as chemicals, where capacity utilization has fallen to 71% (below the average of 81%), Deutsche Post AG appears better positioned, but a sudden spike in demand could test the limits of the current infrastructure.
Another aspect is the flexibility of capacities in a volatile market environment. The reduction in the workforce to 573,000 employees worldwide (minus 3.1% compared to the previous year) and the planned reduction of 8,000 jobs in Germany by the end of 2025 show that the company is relying on lean structures. However, this could limit the ability to handle unexpected spikes in orders, particularly if supply shortages affect the availability of temporary labor or transportation. At the same time, focusing on digital solutions such as automated sorting centers offers the potential to optimize capacity utilization and reduce bottlenecks.
The balance between a stable order backlog in the parcel sector and the risks of delivery bottlenecks requires strategic planning that takes into account both short-term adjustments and long-term investments. It will be important for Deutsche Post AG to further expand its infrastructure without jeopardizing cost efficiency. How the company overcomes these challenges and whether it manages to adapt its capacities to dynamic market developments remains a central topic for the coming years.
Innovations
Let's travel to the future of logistics, where digital innovations and technological breakthroughs are redefining the rules of the game. For Deutsche Post AG, technological advances, patents and research and development (R&D) spending are not just tools, but strategic pillars to stay ahead in global competition. Without further ado, let us analyze the current developments and their significance for this DAX company.
Technological advances are shaping the logistics industry at an unprecedented pace, and Deutsche Post AG, under its DHL brand, is at the forefront. Automation in sorting centers and warehouses has significantly increased the efficiency of package processing, reducing processing times and reducing costs. The use of drones and autonomous vehicles for last-mile delivery is increasingly being tested to deliver faster and more sustainably in urban areas. Artificial intelligence (AI) plays a central role in optimizing route planning and demand forecasting, while blockchain technologies increase transparency and security in supply chains. These trends, which are also highlighted in recent sourcing strategy analyses, show how digitalization improves responsiveness to market demands ( Mind logistics ).
Deutsche Post AG positions itself as a pioneer in the area of patents, particularly when it comes to solutions for sustainable logistics and digital processes. The company has filed numerous patents in recent years, ranging from intelligent parcel lockers to low-carbon delivery systems. A prominent example is the development of the “StreetScooter,” an electric delivery vehicle designed specifically for last-mile needs. Although production of the StreetScooter was discontinued in 2020, the underlying technology remains proof of the group's innovative strength. Such patents not only secure competitive advantages, but also strengthen the market position against competitors such as Amazon or UPS, which also invest heavily in technology. The strategic importance of such innovations is underscored by the need to proactively meet customer demands, as highlighted in studies of sustainable competitiveness.
Deutsche Post AG's R&D expenditure is a critical indicator of its commitment to technological development. Although exact figures for 2025 are not publicly available, the group has continuously invested in research and development in recent years, particularly in the areas of digitalization and sustainability. In 2023, spending reached hundreds of millions of euros, with a focus on projects such as automating logistics centers and integrating AI into supply chain planning. These investments reflect the strategic orientation to solve interdisciplinary challenges through collaborations with IT and technology companies, an approach recommended in academic work on innovation management in logistics. Such spending is necessary to develop long-term efficient and sustainable solutions that reduce the ecological footprint while increasing operational efficiency.
A key area in which technological advances are noticeable is the optimization of supply chains. By using predictive analytics, Deutsche Post AG can identify potential disruptions at an early stage and respond to them, which increases resilience to delivery bottlenecks. Integrated platforms provide real-time information that accelerates decision-making processes and improves collaboration with suppliers. These developments are particularly important in a market characterized by high competitive pressure and the need to reduce costs. The focus on digital tools allows the company to use agile methodologies and make data-driven decisions to adapt to dynamic market conditions.
Sustainability is another driver for R&D investments at Deutsche Post AG. The goal of operating in a climate-neutral manner by 2050 requires innovative approaches such as expanding the electric vehicle fleet and developing low-CO2 delivery methods. Such initiatives not only require large investments, but also the development of new patents to protect technologies and secure competitive advantages. Integrating sustainability into corporate strategy also strengthens the trust of customers and investors, which is crucial in an environment of increasing regulatory requirements for environmental protection.
The question of how far Deutsche Post AG can expand its technological leadership role depends on its continued investment in R&D and its ability to quickly bring innovations to market. Which new technologies and patents will be developed in the coming years and how they will change the competitive landscape remains an exciting field for further observation.
Long-term forecast
Let's look through a telescope into the coming years to explore Deutsche Post AG's prospects over a period of three to five years. In a world characterized by rapid technological change and global uncertainties, the focus is on growth drivers and possible scenarios that will determine the path of this logistics giant. Without delay, we analyze the decisive factors and outline the potential developments for the DAX group.
The outlook for Deutsche Post AG until 2028-2030 shows a mixed picture with solid growth potential, especially in the parcel sector. Based on current forecasts, revenue in the parcel market will increase from €20.56 billion in 2024 to around €25-28 billion by 2028, representing an annual growth rate of 5-7%. This growth is being driven by the ongoing e-commerce boom, particularly in emerging markets such as Asia and Latin America, where demand for delivery services continues to post double-digit growth. In the mail segment, however, a further decline is expected, with shipment volumes expected to fall below 9 billion by 2028, which could shrink sales to around 6 billion euros. Overall, group sales are estimated at 85-90 billion euros by 2028, supported by a stronger focus on the parcel and freight business.
One of the central growth drivers is the progressive digitalization of logistics processes. Investments in automation, artificial intelligence (AI) and predictive analytics will increase efficiency and reduce costs, particularly in route planning and warehouse management. Another driver is sustainability: the goal of operating in a climate-neutral manner by 2050 requires the expansion of the electric vehicle fleet and low-CO2 delivery methods, which not only meets regulatory requirements but also strengthens the brand image. Additionally, expansion into high-growth regions such as Asia Pacific and Africa will boost sales as these markets have a rising middle class and e-commerce penetration. The long-term upward trend of the stock markets, as forecast by experts, could also support Deutsche Post AG shares, with a historical price gain of an average of 4.4% per year over a ten-year period ( Boerse.de ).
In order to evaluate the possible developments of Deutsche Post AG in the next three to five years, we consider three scenarios: a base scenario, an optimistic scenario and a pessimistic scenario. In the base scenario, which assumes a stable global economy and moderate growth, group sales will rise to around 88 billion euros by 2028, with an EBIT of 6.5-7 billion euros. This assumes that geopolitical tensions such as trade conflicts between the US and the EU do not escalate and that global trade recovers. The parcel sector remains the main revenue driver, while the mail business continues to shrink but is being stabilized by cost reductions.
In the optimistic scenario, which assumes a strong economic recovery and accelerated digitalization, sales could climb to over 95 billion euros by 2028, with an EBIT of 8-9 billion euros. This scenario takes into account successful expansion into emerging markets, rapid adoption of technologies such as autonomous delivery vehicles and significant improvement in margins through automation (EBIT margin increases to 9-10%). In addition, positive stock market developments, such as an increase in the DAX to 30,000 points by 2027, could boost Deutsche Post AG's share performance and enable price targets of 55-60 euros.
In the pessimistic scenario, which assumes an intensification of geopolitical conflicts, rising raw material prices and a global recession, sales could remain limited to 80-82 billion euros by 2028, with an EBIT of only 4.5-5 billion euros. Trade conflicts such as a 25% tariff on EU goods by the US could put a significant strain on exports and thus the freight business, while rising interest rates (predicted at 4% by 2026) increase financing costs. In this scenario, supply shortages and political instability could impact operational efficiency, pushing margins to 5-6% and putting pressure on the stock, with price targets of 35-40 euros.
The actual development of Deutsche Post AG will depend heavily on how well the company can manage external risks such as trade conflicts or rising costs, while at the same time leveraging growth drivers such as digitalization and sustainability. Management's strategic decisions, particularly regarding investments in technology and market expansion, will play a key role. Which of these scenarios is most likely to come true and how market conditions develop will remain a key issue for investors and analysts in the coming years.
Short-term forecast
Let's delve into the immediate future of Deutsche Post AG by taking a hard look at the horizon of the next 6 to 12 months. In this short period of time, the focus is on quarterly targets, operational expectations and analysts' assessments in order to evaluate the short-term development of this DAX group. Without further ado, we analyze the current data and forecasts that are important to investors and observers alike.
The outlook for Deutsche Post AG in the next 6 to 12 months shows moderate but stable development, supported by the robust parcel business. Based on the latest figures, revenue is expected to be around EUR 21-22 billion in the fourth quarter of 2025, a slight increase compared to the EUR 19.8 billion in the second quarter of 2025. Sales of 20.5-21.5 billion euros are forecast for the first quarter of 2026, as seasonal effects such as the Christmas season subside in the fourth quarter. The EBIT target for the full year 2025 is at least 6.0 billion euros, as confirmed by management, with an expected quarterly EBIT of 1.5-1.6 billion euros in the fourth quarter, driven by higher package volumes and price adjustments in the German market. However, these targets take into account uncertainties caused by geopolitical tensions and possible exchange rate effects.
The focus of the quarterly targets is the continuation of the cost efficiency strategy. The reduction of around 8,000 jobs in Germany by the end of 2025 through natural fluctuation is expected to further reduce personnel costs, which could increase the EBIT margin in the Post and Parcel Germany division to 5.5-6% in the fourth quarter of 2025, compared to 5.2% in the first half of the year. The parcel business is expected to see revenue growth of 5-7% in the second half of 2025, while the mail business continues to contract, with revenue falling by around 3-4% over the same period. The freight business remains a weak point, with a potential revenue decline of 4-5% in the fourth quarter due to ongoing trade tensions, particularly with the US. These goals assume that no major supply bottlenecks or unexpected cost increases occur.
Analysts' opinions on Deutsche Post AG's short-term development are mixed, but mostly positive. Of 26 analysts, 13 recommend buying, 10 recommend holding and 3 recommend selling. The average price target for the share until 2026 is 43.35 euros, which corresponds to a slight increase of around 0.79% compared to the current price. The forecast range ranges from a high of 63.00 euros (46.48% above the current price) to a low of 34.34 euros (20.16% below). These assessments reflect market opinion, with optimists betting on growth in the parcel sector and efficiency improvements, while pessimists emphasize risks from geopolitical uncertainties and margin pressure in the freight business ( Stocks.guide ).
A key factor for the coming quarters is the company's ability to overcome external challenges such as rising raw material prices or trade conflicts. Analysts expect Deutsche Post AG to use its strong market position in Germany to impose price adjustments, particularly in the mail and parcel sectors, which could support margins. EBIT of 1.3-1.4 billion euros is forecast for the first quarter of 2026, as seasonal fluctuations and possible interest rate increases (to around 4% by mid-2026) could slightly increase financing costs. At the same time, investments in digitalization and automation are expected to bring the first measurable efficiency gains, especially in parcel processing.
Short-term developments are also influenced by macroeconomic factors, such as the development of world trade. If there is a further escalation of trade conflicts, sales in the freight business could decline more than expected, which could jeopardize the EBIT target of 6.0 billion euros for 2025. Conversely, a recovery in global trade, particularly in Asia, could boost parcel business beyond forecasts. Analysts also emphasize the importance of the holiday season in the fourth quarter of 2025, which traditionally brings high volumes and sales, but also presents logistical challenges that require flexible capacity planning.
How these near-term goals and expectations unfold over the next few months will depend on a variety of factors, including the stability of global markets and management's ability to respond to sudden changes. Whether Deutsche Post AG can achieve or exceed its quarterly targets and how analysts' opinions translate into concrete price movements remains an exciting topic for the coming reporting periods.
Risks and opportunities
Let's navigate the stormy sea of economic and legal challenges that can influence the course of Deutsche Post AG. Market risks, regulatory hurdles and expansion potential form a complex structure that poses both threats and opportunities for this logistics giant. Without further delay, we will analyze the key risks and opportunities that will shape the company in the coming years.
Market risks represent a significant challenge for Deutsche Post AG, particularly in a global environment characterized by uncertainty. Geopolitical tensions, such as trade conflicts between the US and the EU, could significantly impact freight volumes. A potential 25% tariff on EU goods could reduce exports to the US by up to 50%, further weighing on Deutsche Post AG's freight business, which has already seen a 5.3% drop in revenue in 2025. Additionally, rising commodity prices, particularly fuel, could increase operating costs, with Brent oil prices potentially rising above $90 a barrel if conflicts in the Middle East escalate. Economic slowdowns in key markets such as Europe or Asia could also dampen demand for logistics services, especially in international business, where EBIT has already fallen by 16%.
Regulatory hurdles are another critical factor that can limit Deutsche Post AG’s operational flexibility. In Germany, the company is obliged to ensure nationwide postal service, which means that in communities with over 2,000 inhabitants a branch must be a maximum of two kilometers away. At the end of September 2023, there were 160 unoccupied mandatory locations, and although a January 2023 amendment to the law allows the recognition of ATMs as branches, with 629 applications submitted and 72 approvals, implementation remains a challenge. Criticism from organizations such as the social association VdK regarding the accessibility of vending machines shows that regulatory requirements include not only logistical but also social aspects. These developments could incur additional costs and impact efficiency, as recent reports illustrate ( DZ Bank ).
In addition to national requirements, there are international regulatory risks. Stricter environmental regulations, such as the EU's CO2 reduction targets, require high investments in sustainable technologies, such as electric vehicles or alternative fuels, in order to operate climate-neutrally by 2050. Data protection regulations, particularly GDPR, also pose a hurdle as the use of customer data for AI-powered forecasts or personalized services is subject to strict rules. Violations could result in large fines and reputational damage, making the company's strategic planning difficult.
Despite these risks, Deutsche Post AG has significant expansion potential, particularly in high-growth regions. The e-commerce boom in Asia Pacific and Latin America, where demand for parcel services continues to record double-digit growth, is creating opportunities for greater market presence. With sales growth in the parcel sector of 7% for 2024 to 20.56 billion euros, targeted expansion into emerging markets could increase sales to 25-28 billion euros by 2028. There is also untapped potential in Africa, where urbanization and a growing middle class are driving demand for logistics services. Strategic partnerships or acquisitions could accelerate market entry and further expand the company's global reach.
Further expansion potential lies in the diversification of services. The introduction of innovative solutions such as automated delivery technologies or last-mile drones could open up new customer segments, especially in densely populated urban areas. In addition, the increased focus on sustainable logistics offers the opportunity to position yourself as a market leader in the area of climate-neutral delivery, which not only meets regulatory requirements but also strengthens the trust of investors and customers. However, the ability to exploit this potential depends on overcoming the market risks and regulatory hurdles mentioned.
The coming years will show how well Deutsche Post AG can master the tension between risks and opportunities. Whether geopolitical uncertainties and stricter regulations are slowing down expansion or whether the company is opening up new growth areas through innovative strategies and targeted market entries remains a central point for further analysis.
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