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Crypto.com runs an ad in support of Ukraine during the Oscars
Donations will go to the International Red Cross Red Crescent Movement, shared with Ukrainians Crypto.com will match total donations, up to $1 million The crypto company, which has aggressively pushed its brand into the mainstream over the past year, will now run an ad during the Oscars, Blockworks has learned. Crypto.com has created a television commercial to raise funds for people affected by the crisis in Ukraine. It will air multiple times during the live broadcast of the 94th Academy Awards on Sunday night at 8 p.m. ET. Ukraine last week clarified the legal status of crypto with a new law,...
Crypto.com runs an ad in support of Ukraine during the Oscars
- Die Spenden gehen an die Internationale Rotkreuz-Rothalbmond-Bewegung, die mit den Ukrainern geteilt wird
- Crypto.com verdoppelt den Gesamtbetrag der Spenden, bis zu 1 Million US-Dollar
The crypto company, which has aggressively pushed its brand into the mainstream over the past year, will now run an ad during the Oscars, Blockworks has learned.
Crypto.com has created a television commercial to raise funds for people affected by the crisis in Ukraine. It will air multiple times during the live broadcast of the 94th Academy Awards on Sunday night at 8 p.m. ET.
Ukraine clarified the legal status of crypto last week with a new law signed by President Volodymyr Zelensky. Ukraine’s “Virtual Assets” law came as crypto donations continued to flow into the country following the Russian military invasion on February 24th.
Kris Marszalek, CEO of the company, said in a Twitter post from February 25th to which the company donated $1 million the Red Cross Red Crescent.
“Our thoughts are with the people of Ukraine and the innocent bystanders of the ongoing conflict,” he tweeted at the time. “We urge our community to do everything in their power to support the humanitarian efforts.”
As Russia's attack on Ukraine has escalated, Crypto.com is now trying to raise more money and awareness to support the organization's work. The donations will be used to provide people in the country with food, water, medicine, shelter and other essential supplies.
Viewers of the ad will be redirected to the campaign page where they can donate using crypto, fiat, or by purchasing an NFT from the campaign collection.
The NFT collection, called “The Art of Giving,” features artwork from Crypto.com and 33 independent artists. A total of 40 NFTs will be sold for between $50 and $100.
The campaign runs from March 25th to March 31st. Crypto.com will match the total amount of donations up to $1 million.
The effort comes as Crypto.com's brand has become increasingly visible in recent months. Founded in 2016, the company has grown to more than 10 million customers with its aggressive marketing spend.
Crypto.com bought the naming rights to the Staples Center in Los Angeles last November as part of a 20-year, $700 million deal and ran an ad during the Super Bowl in February that starred four-time NBA champion LeBron James.
The company announced earlier this week that it would be a sponsor of the 2022 FIFA World Cup, scheduled to take place in Qatar in November and December.
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The post Crypto.com to Run Ad While Oscars in Support of Ukraine is not financial advice.