At the Consumer Electronics Show (CES) in Las Vegas, San Jose, California-based multinational computer networking company Netgear unveiled Meural's digital art frames. According to an announcement, Netgear has added technical support for non-fungible tokens (NFT), and the Metamask Web3 wallet will be able to sync with the product.
Netgear adds NFT support to Meural's digital art platform
Non-fungible tokens (NFTs) are very popular and it doesn't look like the trend is going away any time soon. For example, four NFT collections now have market valuations in the billions, including projects like Axie Infinity, Cryptopunks, Artblocks and Bored Ape Yacht Club (BAYC). In addition, individual NFTs have sold for several million by artists like Beeple, Pak and Xcopy. Netgear, the multinational computer networking company founded in 1996, has recognized the NFT trend and the company's digital art framework Meural will support the technology.
Following the announcement at CES, Netgear Meural's Head of Product and Content, Poppy Simpson, told venturebeat.com that NFT owners can connect their Metamask wallet to Meural. Netgear acquired Meural in 2018 and sells 13.5 x 7.5-inch displays as well as 16 x 24-inch and 19 x 29-inch digital frames. Simpson further explained to venturebeat.com that the NFT support is intended for devices like Meural.
“It does what Meural has always wanted to do, which is to promote communication and community around visual culture,” Simpson noted in the interview. “This new feature is particularly aimed at those who purchase the frame to display their personal memories.”
Samsung fuels competition with NFT TV, Netgear's previous partnership with Async Art suggests NFT support from Meural
Netgear's entry into the NFT industry follows a recent NFT-related one notice from Samsung Electronics. On Monday, Samsung unveiled the world's first television-based NFT platform, allowing NFT owners to showcase their digital art on their smart TV. “With the increasing demand for NFTs, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater,” the company explained to the press. Since 2020, Samsung has also been producing hybrid digital frames called “The Frame”.
Currently, Netgear’s Meural NFT support is in beta. according to to The Verge reporter Alice Newcome-Beill. Netgear further stated that the beta NFT service and integration with the Metamask wallet “will begin in January.” The recent announcement that Meural will support NFTs is not Netgear's first foray into the NFT industry. Netgear in July revealed a partnership with Async Art “to add dynamic, programmable NFTs to the Meural Library.”
“Since its inception, the Meural platform has developed solutions for digital art, artists, photographers and collectors,” Simpson said in a statement about the Async-Art partnership. “NFTs are the latest innovation in a world where Meural’s display and content platform is the undisputed leader, and this exciting partnership with Async is another step towards a new era of art appreciation.”
What do you think of Netgear's Meural platform adding NFT support and Metamask integration? Let us know your thoughts on this topic in the comments below.
Jamie Redman
Jamie Redman is News Lead at Bitcoin.com News and a Florida-based financial technology journalist. Redman has been an active member of the cryptocurrency community since 2011. He is passionate about Bitcoin, open source code and decentralized applications. Since September 2015, Redman has written more than 5,000 articles for Bitcoin.com News about today's emerging disruptive protocols.
Photo credits: Shutterstock, Pixabay, Wiki Commons