Houston Rockets Partner with Bitcoin Company NYDIG on Sponsorship Deal –

The NBA basketball team, the Houston Rockets, has partnered with NYDIG, a leading Bitcoin solutions provider, to be the team's official Bitcoin services partner. The deal will provide the team with cryptocurrency-related opportunities and give NYDIG an exclusive presence on the team's social, digital and arena platforms. The full amount of the sponsorship, which has not been disclosed, will be paid out in Bitcoin.

NYDIG Forms Crypto Services Partnership with the Houston Rockets

NYDIG, the Bitcoin services company, has forged a sponsorship deal with the Houston Rockets, the two-time NBA basketball champions. The deal allows NYDIG to be the team’s official Bitcoin services partner and Bitcoin platform, meaning the company has exclusive access to multiple areas of the franchise, including social, digital and in-arena platforms.

The Houston Rockets will also work with NYDIG to expand knowledge and awareness about the world of cryptocurrencies and the use of these new investment tools. On this topic, Houston Rockets President of Business Operations Gretchen Sheirr said:

Our organization has relied on technological advances to stay current. Partnering with NYDIG allows us to leverage the growth of Bitcoin to offer creative rewards and payment options to our fan base and employees.

NYDIG naming rights and recent partnerships

The deal also gives NYDIG the naming rights to the suite levels of the Toyota Center (home arena of the Houston Rockets), dubbed “Bitcoin Suites by NYDIG,” and will receive advertising during Rockets games. The amount of the sponsorship (which has not been disclosed by either party) will be paid in full by NYDIG in Bitcoin, with the funds held under the custody of NYDIG. NYDIG Chief Marketing Officer Kelly Brewster detailed:

The Rockets are paid in Bitcoin, and this partnership underscores our passion for the Houston region and the Bitcoin innovation taking place there.

NYDIG was on the rise with Partnerships lately, having also partnered with earlier this month Landry's – the restaurant, hospitality and entertainment company – to operate a Bitcoin loyalty rewards program that provides Bitcoin rewards to certain users of the franchise. The company too acquired Bottlepay, a Lightning Network-based payments company, will add its Lightning Network infrastructure to NYDIG's current full-stack offering.

What do you think of the partnership between NYDIG and the Houston Rockets? Tell us in the comments section below.

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