Iconic Staples Center, home of the Los Angeles Lakers, name change to Crypto.com Arena – News

Staples Center, one of the world's most iconic and globally recognized sports and entertainment arenas, is changing its name to Crypto.com Arena. Crypto.com has also become an official cryptocurrency platform partner of the Los Angeles Lakers and LA Kings.

Staples Center's new name is Crypto.com Arena

AEG, the owner of Staples Center, and Crypto.com "have entered into a historic, 20-year naming rights agreement that will rename the AEG-owned and operated Staples Center," both companies separately announced Tuesday.

The award-winning 20,000-seat arena in downtown Los Angeles described itself as “one of the most iconic and globally recognized sports and entertainment arenas in the world.” It serves as the official home of the National Basketball Association (NBA) Los Angeles Lakers and LA Clippers teams, as well as the National Hockey League (NHL) LA Kings team and the Women's National Basketball Association (WNBA) Los Angeles Sparks team.

Crypto.com has reportedly agreed to pay more than $700 million for the naming rights. The announcement states that the name change will take effect on December 25th, adding:

AEG and Crypto.com will unveil the newly named Crypto.com Arena on Christmas Day... This agreement also makes Crypto.com an official cryptocurrency platform partner of the Los Angeles Lakers and LA Kings.

The new agreement includes “official designations at Crypto.com Arena, LA LIVE, Microsoft Theater, The Novo, the Los Angeles Lakers and the LA Kings,” the announcement said.

“Every year, the world-class venue hosts over 240 top-class major events of national and international standing and over 4 million guests,” the statement continued. Events range from professional sports, concerts, family and awards ceremonies to special events including the Grammy Awards, NBA All-Star Games and NHL All-Star Games.

Todd Goldstein, Chief Revenue Officer of AEG, commented:

This partnership represents the fastest-growing cryptocurrency platform and largest sports and live entertainment company in the world coming together to advance the future of sports and live entertainment and the incredible legacy of this arena for decades to come.

In October, Crypto.com partnered with a famous Hollywood actor Matt Damon in its first global campaign titled “Fortune Favors the Brave.” Earlier this year, the exchange partnered with an F1 team.

What do you think about Staples Center changing its name to Crypto.com Arena? Let us know in the comments section below.

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