Sneaker Giant Adidas Says the Metaverse Is 'Exciting', Unveils Partnership with Coinbase -

German multinational footwear and sportswear company Adidas recently announced that the company has partnered with cryptocurrency exchange Coinbase. Two days earlier, The Sandbox tweeted about the popular shoe company and showed a video clip of Adidas real estate in the Sandbox metaverse.

Metaverse is an “interesting platform for Adidas”

According to a current statement from one Adidas Spokeswoman Lily Russell-Jones of City AM said the company is very focused on the metaverse. “The Metaverse is currently one of the most exciting developments in the digital sector and therefore an interesting platform for Adidas,” the company spokesman told Russell-Jones on Thursday. It all started on Monday, November 22nd, when The sandbox tweeted about the multinational footwear and sportswear company.

"Hey @adidasoriginals, nothing is impossible in the Metaverse. What if we invite all original thinkers and doers to shape our future together?" The sandbox tweeted.

The Sandbox is a blockchain-based virtual game world “where players can build, own and monetize their gaming experiences,” according to the Metaverse description. Aside from a sizable area of ​​Metaverse land shown in the video clip, it is currently unknown what Adidas will be doing in the virtual world of The Sandbox. The official Meta (formerly Facebook) Twitter account too replied to the sandbox tweet about Adidas.

“Nothing is impossible, but these possibilities are everything,” the meta account says. Another person wrote:

ADIDAS = I dream about SANDBOX all day long?

Adidas cooperates with Coinbase

Following the tweet from Twitter account The Sandbox, Adidas tweeted about a partnership with the crypto exchange Coin base. Adidas specified:

We have partnered with @coinbase. Probably nothing.

According to the tweet from Adidas, Coinbase confirmed the partnership and said: "gm @adidasoriginals. Welcome to the party, partner." Coinbase too tweeted also a handshake emoji to Adidas in the thread. Adidas may have gotten the hint to step up its Metaverse game when its main competitor was revealed. Nike, is apparently get finished to enter the metaverse and the world of non-fungible tokens (NFT) technology.

The description of “downloadable virtual goods” mentioned well-known Nike trademarks such as the “Just Do It” slogan, the Air Jordan “Jumpman,” and the Nike swoosh. Metaverse lands such as The Sandbox, Axie Infinity and Decentraland have seen significant demand since Facebook changed its name to Meta. Digital properties are Selling for millions and big brands are quickly jumping into the industry.

What do you think about Adidas' partnership with Coinbase and The Sandbox? Let us know your thoughts on this topic in the comments below.

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