Wimbledon integrates AI-powered commentator for this year's championship

Wimbledon integrates AI-powered commentator for this year's championship

The oldest tennis tournament - the Wimbledon Championships (simply called Wimbledon) - will introduce artificial intelligence-based audio commentary and player analysis for this year's competition.

The initiative is the result of a collaboration between International Business Machines (IBM) and the All England Lawn Tennis Club.

New feature for fans

AsrevealedIBM's upcoming tool will allow tennis enthusiasts to follow key moments of matches with audio commentary. The aim of the feature is to give them a “more insightful experience” as they watch the tournament. IBM has partnered with the All England Lawn Tennis Club to train the AI ​​with the rules and ins and outs of tennis.

Additionally, the company will introduce IBM AI Draw Analysis. Again, it will be based on artificial intelligence and will determine each player's chances of reaching the final based on their recent performance and current ranking.

Jonathan Adashek - senior vice president of marketing and communications - said the innovative feature could help major sporting events such as Wimbledon grow their audience by incorporating digital experiences.

“The AI ​​and data platform IBM uses to create unique fan experiences for Wimbledon is the same technology we use to drive business transformation with customers across all sectors and industries,” he added.

Usama Al-Qassab – Marketing and Commercial Director of the All England Club – said that the collaboration with IBM aims to bring additional experiences to Wimbledon fans around the world:

“This year we are introducing new features across our digital platforms, leveraging the latest AI technology from IBM, to help fans gain even more insight into the singles draw and access commentary on a wider range of games through our match highlight videos.”

Arguably the most prestigious tennis championship in the world – Wimbledon – begins on July 3rd, with the grand final taking place on July 16th. It is 146 years old and takes place in London.

The efforts of the Australia Open

Another major tennis tournament that offered digital experiences is the Australian Open. Itteamed upwith Decentraland in January last year to give fans the opportunity to watch games and visit the main stadium, Rod Laver Arena, even without being physically in the “Land Down Under”.

The virtual reality platform also released a collection of 6,776 non-fungible tokens called “Art Ball NFTs.” Interestingly, each digital collectible represented a winning goal from every game in the 2022 championship.

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